7-Part Series:
​Align Product and Go-to-Market to Unlock Growth

In this teaser video you'll learn the key barriers to achieving Product Market Fit and Go to Market Fit and how to overcome them by aligning your product str...
 

The Teaser

Watch this teaser video to know what to expect in the 7 part series on Aligning Product Strategy and Go to Market to Unlock Growth for your Startup.

 
This presentation is part 1, the introduction, of a 7 part series on aligning product and Go to Market to unlock growth for your startup.
 

Part 1.
​Introduction

Learn about the three stages of growth, the dangers of premature scaling and the 5 pillars of aligning your product strategy with your go to market.

This presentation is part 2 of a 7 part series. The focus of this presentation is the first of the five Go to Market Alignments: Market - Product Alignment.
 

Part 2.
​Market-Product Alignment

The first and most important alignment. Learn why it is important to narrow your focus to a "minimum viable customer segment" and use the Value Proposition Canvas to identify your target customer jobs to be done, and the pains and gains associated with those jobs.

This presentation is part 3 of a 7-part series. The focus of this presentation is the second critical alignment: Market - Pricing Alignment.
 

Part 3.
​Market-Pricing Alignment

Learn why pricing is a central component of your go to market. Revisit the Value Proposition Canvas to understand your customers' unmet needs, how they value a solution to those needs, and their willingness to pay for a solution.

This presentation is part 4 of a 7-part series. The focus of this presentation is the third critical alignment: Product - Channel Alignment.
 

Part 4.
​Product-Channel Alignment

Learn why startups are in a race to build distribution, that channels are already established, and you must build your product to exploit the features of the channel.

This presentation is part 5 of a 7-part series. The focus of this presentation is the fourth critical Alignment: Model - Market Alignment.
 

Part 5.
​Sales Model - Market Alignment

Learn why the market (your target customer) determines what sales model(s) you must use. Learn additional factors to consider in developing your sales model such as Willingness to Pay and Unit of Value. Learn why the price of your product impacts the sales model you use.

This presentation is part 6 of a 7-part series. The focus of this presentation is the fifth and final Alignment: Channel - Model Alignment.
 

Part 6.
​Channel - Sales Model Alignment

Learn why the sales model you use determines the channel(s) you use (hint: has to do with unit economics!).

This presentation is the final 7th part of a 7-part series. The focus of this presentation is the interplay between product and go-to-market. If you haven't ...
 

Part 7.
​The Interplay between Product and Go to Market

Learn how all 5 pillars work together and must change together. Learn why changing one of the 5 pillars of your Go to Market impacts the other pillars (and potentially your product!) This final part ends with some examples to challenge what you've learned! 

 

Learn More about Go-to-Market Services: By Stage | By Function | Results